Comments on: DOUBTING THOMASES: TOO MANY NEWSPAPER EDITORS STILL QUESTION THE VALUE OF BLOGS

By: NERVOUS EDITORS, PART 3: HOW LONG WILL BLOGGERS TRADE CONTENT FOR EXPOSURE? « John Wilpers: Newspapers and local bloggers, a powerful partnership

Thu, 23 Oct 2008 22:49:07 +0000

[...] bloggers in their newspapers and websites. Three posts ago, I answered questions about risking hard-won credibility. Two posts ago, I addressed fears of losing control of content, and the differences between [...]

By: REASSURANCE FOR EDITORS NERVOUS ABOUT USING BLOGS IN THEIR PAPERS & WEBSITES « John Wilpers: Newspapers and local bloggers, a powerful partnership

Sun, 12 Oct 2008 23:01:30 +0000

[...] in the last two blog posts: The answer to the concern about protecting your credibility is here. And the answers to the questions about trusting writers you don’t know and about the [...]

By: ANSWERS TO EDITORS WORRIES ABOUT PUBLISHING LOCAL BLOGGERS, PART 2 « John Wilpers: Newspapers and local bloggers, a powerful partnership

Tue, 30 Sep 2008 13:55:54 +0000

[...] About me ← DOUBTING THOMASES: TOO MANY NEWSPAPER EDITORS STILL QUESTION THE VALUE OF BLOGS [...]

By: Dave Mastio

Dave Mastio — Thu, 25 Sep 2008 20:26:31 +0000

I certainly agree with you that newspapers should promote the best independent local content and try to find a way to make it pay both the newspaper and the independents.

I don’t think that goes far enough. The opinions that rumble through the local blogosphere — whether there are “good” or misinformed, wildly angry or carefully reasoned — have started to have an impact on the real world. What happens in the blogosphere — say anger over a local real estate development — is news.

Promoting the best local stuff is one part of a local blogging strategy, but giving readers the ability to monitor a broader swath of the locally relevant blogosphere is important too. Certainly it is not something that should be ceded to Internet pureplays like Technorati, Google, Outside.in and NowPublic.