Talk about doing it right.
The Houston Chronicle gets it.
They have local bloggers EVERYWHERE on their site, even on their specialty sites: MomHouston.com and HoustonBelief.com (left).
Most importantly, the citizen bloggers are not buried on a “blogs” page. They are incorporated on the theme-appropriate Web page: citizen sports bloggers are on the Sports home page; local political bloggers are on the Politics home page; ditto, Health, Tech, Gardening, Entertainment, even Real Estate!
Not only that, chron.com promotes the most recent local blogger posts prominently on the chron.com home page, right below the main news stories.
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