Tag Archives: houston chronicle

The Worst “Blind Pews” of U.S. Newspapers, PT II

You might think that as you move down the list of large American newspapers, away from the tradition-laden (tradition-handicapped?) major metros of the east and west coasts (and, OK, Chicago), that you might find a greater connection between a newspaper and its community (e.g., more local bloggers and vloggers on the papers’ websites).

After all, among the 19 largest circulation metro dailies, we only found seven papers that welcomed bloggers — Denver, Dallas, Houston, Detroit, Minneapolis, Phoenix, and Cleveland (hmmm, no east or west coast papers among that group….). It HAD to get better, right?

Wrong.

Sad to say, local bloggers are no more likely to be integrated into daily newspaper websites as you move down to papers below 400,000 circulation.

Of the next 15 largest metro newspapers (numbers 20-34), only five integrate local bloggers (Seattle Post-Intelligencer, Portland Oregonian, Indianapolis Star, Orlando Sentinel and San Antonio Express-News).

So, as editors wave goodbye to more and more laid-off, right-sized, bought-out staffers, those editors remain as incapable as “Blind Pew” of seeing the rich content being created all around them. As the old proverb goes, “God protects fools, children and drunkards,” but probably not purblind editors and the newspapers they work for.

THE SECOND TEN “BLIND PEWS” OF AMERICAN NEWSPAPERING
Of the top circulation newspapers in the U.S., these are numbers 11-20 that have chosen to ignore the existence of top-quality bloggers in their midst. (See my Top Ten list here.)
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Houston Chronicle is local blogger heaven

Talk about doing it right.

The Houston Chronicle gets it.

Chron.com\'s citizen-generated Faith blogsThey have local bloggers EVERYWHERE on their site, even on their specialty sites: MomHouston.com and HoustonBelief.com (left).

Most importantly, the citizen bloggers are not buried on a “blogs” page. They are incorporated on the theme-appropriate Web page: citizen sports bloggers are on the Sports home page; local political bloggers are on the Politics home page; ditto, Health, Tech, Gardening, Entertainment, even Real Estate!

Not only that, chron.com promotes the most recent local blogger posts prominently on the chron.com home page, right below the main news stories.
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