Introduction

It’s about time….

I’ve been promoting newspaper collaboration with bloggers (and vloggers, podcasters and readers in general) for more than a year now, but I never found (took) the time to write my own.

No more.

It was embarrassing.

In 2007, I launched the first metro daily newspaper (the recently shuttered BostonNOW) that included bloggers not only on the newspaper’s website but also in the pages of the paper.

But I didn’t have a blog.

I worked with the LA Times over the winter and identified hundreds of local neighborhood and LA-themed bloggers to populate their new local site when they re-launch it.

But I didn’t have my own blog. Bad boy!

So, here I am.

I’ll be looking at newspapers’ use of bloggers/vloggers/podcasters and community building. Who’s trying what? What’s working? What isn’t? Can anyone monetize it? What can we learn from everyone’s efforts?

I’ll be hunting around myself. But if you know of any cutting-edge newspaper blogger initiatives, let me know and we can take a look together and spread the word.

And if you just have ideas about what might work, let me know and perhaps we can convince a newspaper to give it a try!

Coming next: Reporting from the Interactive Media Conference this week (May 14-15) in Las Vegas.

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2 responses to “Introduction

  1. Hi John,
    Just found your blog through Juan Antonio’s and had to read all the posts from start to finish. Great insights!
    Diego

  2. Thanks, Diego! I sent you an e-mail with some thoughts…. John

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