HERE SHE COMES.
If you are a newspaper editor or publisher, and you haven’t worried about Outside.in, YourStreet, Topix, or BackFence (deceased), it’s finally time to worry.
Like Craig Newmark before her, Huffington Post creator Arianna Huffington plans to steal our lunch. In her case, she’s announced she is going to launch at least a dozen local sites, starting with Chicago this summer.
You could ask a stadium full of people if they had ever heard of YourStreet, Topix, BackFence or Outside.in, and you might hear a faint voice or two from the bleachers. You could FILL dozens of stadiums with people who have not only heard about the Huffington Post but have also been there. Like three to eight million people a month, depending on which measurement you believe.
Now Huffington says she’s coming after our most precious asset: our local readers.
“It’s the economy, stupid” worked for Clinton.
“It’s the placement, stupid” would work for newspapers’ in their efforts to make user-generated content successful.
But most newspaper websites place (“bury”) user-created stuff in UGC ghettos nowhere near the subjects they’re blogging or vlogging about.
If newspapers treated their own content the way they treat users’ content, there would a newsroom revolt and website anarchy. There would be no “news,” “sports,” “entertainment,” or “opinion” tabs. Everything would go under two tabs: “our stuff” and “your stuff.”
Oh, yeah, reporters (and readers) would LOVE that.
Editors organize and promote their reporters’ and photographers’ best stuff on separate pages by category, displaying it well according to what they think is the best, most compelling stuff.
Not reader blogs. First they bury them, then they don’t promote them, then they gang’em all together with no rhyme or reason.
Great local content is staring newspapers in the face … and we can’t see it. Or we choose not to see it.
Hundreds of thousands of videos are uploaded daily on YouTube. Every MINUTE of every day, ten HOURS of new video is uploaded, YouTube says.
In one month alone (January 2008), nearly 79 million viewers, or a third of all online viewers in the U.S., watched more than three billion user-posted videos on YouTube, according to Fortune.cnn.com.
That’s a ton of content.
And you’d be surprised how much of it is local.
Yes, there is lots of garbage and stuff we can’t touch due to copyright violations or good taste, but take a look at the results (chart on the left) of my one-day survey of local videos posted on YouTube today, this week, and this month:
Even if a measly 10 percent of the videos are terrific, that’s still dozens or hundreds of pieces of local content newspapers are not publishing today.