In my last post (“Doubting Thomases“), I began answering the questions of editors who are nervous about publishing local bloggers in their websites and print products.
Prior to my speech Oct. 2 in Vienna, Austria at the International Newsmedia Marketing Association’s Europe 2008 conference, the organizers posed the questions they’d been getting from editors concerned about the use of user-generated content.
In my last post, I answered the first question, “Don’t third-party content providers threaten our hard-earned credibilty?”
Here are questions #2 and #3:
2. Editors are responsible for what they publish. How can they take responsibility for authors and content they know nothing about?