HIGH-QUALITY NON-STAFF BLOGS SHOULD RUN IN THE WEBSITE (AND PAPER) SECTION PERTAINING TO THEIR TOPIC.
When was the last time your colleagues said they were heading out for a wild weekend of reading generic user-generated blogs?
No one (in their right mind) reads blogs just because some other reader wrote them.
And yet, that’s what editors must think because they keep putting ALL reader-written blogs together on one big web page (ghetto), whether those bloggers are writing about knitting or martial arts or kitty cats or Jesus. How fascinating. How compelling. Continue reading