Monthly Archives: February 2010

BLOG MATCHMAKER: CREATING SYMBIOTIC RELATIONSHIPS BETWEEN INFORMATION COMPANIES AND WRITERS

One of the best newspaper industry analysts and practitioners, Ken Doctor, has just published a book, “Newsonomics,” and created a companion website. He asked me to answer some questions about bloggers, the news industry, and how I help bring the two together. Here’s a link to the piece.

In a nutshell, he asked if I was a “blog wrangler.” I told him “blog wranglers” just grab as many bloggers as possible and dump them into blog ghettos on newspaper websites with little regard to organization or quality.

By contrast, as a “blog matchmaker,” I deeply search, carefully analyze, thoroughly vet, and then personally invite only the very best bloggers in a niche to partner with a news or information website to the benefit of both parties.

Read the entire piece on Ken’s new Newsonomics site. And let me know what you think.

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