BLOG MATCHMAKER: CREATING SYMBIOTIC RELATIONSHIPS BETWEEN INFORMATION COMPANIES AND WRITERS

One of the best newspaper industry analysts and practitioners, Ken Doctor, has just published a book, “Newsonomics,” and created a companion website. He asked me to answer some questions about bloggers, the news industry, and how I help bring the two together. Here’s a link to the piece.

In a nutshell, he asked if I was a “blog wrangler.” I told him “blog wranglers” just grab as many bloggers as possible and dump them into blog ghettos on newspaper websites with little regard to organization or quality.

By contrast, as a “blog matchmaker,” I deeply search, carefully analyze, thoroughly vet, and then personally invite only the very best bloggers in a niche to partner with a news or information website to the benefit of both parties.

Read the entire piece on Ken’s new Newsonomics site. And let me know what you think.

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2 responses to “BLOG MATCHMAKER: CREATING SYMBIOTIC RELATIONSHIPS BETWEEN INFORMATION COMPANIES AND WRITERS

  1. Interesting comment about the area bloggers that feel the need to write anonymously. Are they writing under a pseudonym or merely signing off as anonymous?

    As Always good info and interview đŸ˜‰

    • Hi, John,

      It’s a mix. Some feel the need for anonymity and write under a pseudonym and other just sign off that way. With GlobalPost, we allow anonymity where we feel it is justified for people who fear for their safety and security, but otherwise we don’t allow it. I am not a big fan of anonymity because it allows a level of freedom that gets abused and fast becomes a cloak for comments that the individual would not make if they were attributed to him or her. I think it lowers the level of discourse.

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