ChicagoNOW editors make blog aggregation look like early U.S. rocket science: Misfires (Flickr pic: numberstumper/CC)
Blog aggregation is not rocket science.
It does, however, require common sense.
And common sense would seem to scream: “STOP! DON’T DO IT” if someone suggested creating a stand-alone website made up of a bunch of largely anonymous writers with no organizing principle other than that the writers are all largely anonymous and all from Chicago.
But that’s what the Chicago Tribune’s highly touted “ChicagoNOW” is doing. No categories (well, there’s “recent posts”). Virtually no promotion on the Tribune site. No promotion in the print version of the Trib. No helpful editorial decisions indicating that a couple of blogs that day are really excellent. Continue reading
Posted in blogs, newspapers, User generated content
Tagged blogging, blogs, Chicago, chicago tribune, ChicagoNOW, new media, newspapers, Red Eye, RedEye, User generated content
"Hey, honey, I've got a great idea for Friday night! Whaddya say we go home and read some generic user-generated blogs tonight?! Sound like fun?" (Flickr photo by larryfishkorn/CC/With permissions)
HIGH-QUALITY NON-STAFF BLOGS SHOULD RUN IN THE WEBSITE (AND PAPER) SECTION PERTAINING TO THEIR TOPIC.
When was the last time your colleagues said they were heading out for a wild weekend of reading generic user-generated blogs?
No one (in their right mind) reads blogs just because some other reader wrote them.
And yet, that’s what editors must think because they keep putting ALL reader-written blogs together on one big web page (ghetto), whether those bloggers are writing about knitting or martial arts or kitty cats or Jesus. How fascinating. How compelling. Continue reading
When I spoke at the International Newsmedia Marketing Association “The Newspaper Outlook Experience” conference in Vienna, Austria last fall, I was interviewed by Artur Karda, multimedia reporter at Media Regionalne, for the Forum4Editors report on the conference.
This is a shot taken during my presentation at the INMA Europe "Outlook" conference in Vienna, Oct. 2008
Artur e-mailed the video to me recently. In it, he poses all the questions I hear from newspaper publishers and editors, and gets it all into a tight 9-minute piece.
I’m putting it up so everyone can hear, in one concise presentation, all the editorial, advertising and traffic arguments for incorporating high-quality local bloggers into newspaper print and online products.