In my last post, I looked at the failures of newspapers who are trying to do the right thing (incorporate high-quality local bloggers) but failing because they are either opening the doors to everyone (it’s fun but mostly nonsense), they are putting the bloggers in a blogger “ghetto” all by themselves (as if readers were interested in reading any blog), or they are turning their blogger aggregation operations over to an outside company — for example, in the case of the Des Moines paper, to Pluck (note: Chris Snider pointed out in his comments that the Register is doing good work elsewhere on their site; more on that soon).
It’s not like there aren’t great examples of successful blog aggregation staring newspapers right in the face.
By embarrassingly stark contrast to clueless newspapers, the Huffington Post came into Chicago and stole the very best local bloggers from under the Chicago Tribune’s nose. HuffPo gave those bloggers an enviably simple and attractive HuffPo URL on one of the most popular sites in the world (e.g., http://www.huffingtonpost.com/michael-jones, and http://www.huffingtonpost.com/john-cusack). Continue reading