Tag Archives: User generated content

“CHICAGO NOW” EDITORS MAKE LIKE EARLY ROCKET SCIENTISTS AND MISFIRE WITH BLOGS

ChicagoNOW editors make blog aggregation look like U.S. rocket science in the Sputnik era (Flickr photo by numberstumper/CC)

ChicagoNOW editors make blog aggregation look like early U.S. rocket science: Misfires (Flickr pic: numberstumper/CC)

Blog aggregation is not rocket science.

It does, however, require common sense.

And common sense would seem to scream: “STOP! DON’T DO IT” if someone suggested creating a stand-alone website made up of a bunch of largely anonymous writers with no organizing principle other than that the writers are all largely anonymous and all from Chicago.

But that’s what the Chicago Tribune’s highly touted “ChicagoNOW” is doing. No categories (well, there’s “recent posts”). Virtually no promotion on the Tribune site. No promotion in the print version of the Trib. No helpful editorial decisions indicating that a couple of blogs that day are really excellent. Continue reading

Advertisements

UNORGANIZED USER-GENERATED CONTENT DUMPED IN A BLOGGER GHETTO IS NONSENSE

"Hey, honey, I've got a great idea for Friday night! Whaddya say we go home and read some generic user-generated blogs tonight?! Sound like fun?" (Flickr photo by larryfishkorn/CC/With permissions)

"Hey, honey, I've got a great idea for Friday night! Whaddya say we go home and read some generic user-generated blogs tonight?! Sound like fun?" (Flickr photo by larryfishkorn/CC/With permissions)

HIGH-QUALITY NON-STAFF BLOGS SHOULD RUN IN THE WEBSITE (AND PAPER) SECTION PERTAINING TO THEIR TOPIC.

When was the last time your colleagues said they were heading out for a wild weekend of reading generic user-generated blogs?

Never, right?

No one (in their right mind) reads blogs just because some other reader wrote them.

And yet, that’s what editors must think because they keep putting ALL reader-written blogs together on one big web page (ghetto), whether those bloggers are writing about knitting or martial arts or kitty cats or Jesus. How fascinating. How compelling. Continue reading

Nine minutes that could help save your newspaper: How local bloggers can add content, revenue, reach

When I spoke at the International Newsmedia Marketing Association “The Newspaper Outlook Experience” conference in Vienna, Austria last fall, I was interviewed by Artur Karda, multimedia reporter at Media Regionalne, for the Forum4Editors report on the conference.

This is a shot taken during my presentation at the INMA Europe "Outlook" conference in Vienna, Oct. 2008

This is a shot taken during my presentation at the INMA Europe "Outlook" conference in Vienna, Oct. 2008

Artur e-mailed the video to me recently. In it, he poses all the questions I hear from newspaper publishers and editors, and gets it all into a tight 9-minute piece.

I’m putting it up so everyone can hear, in one concise presentation, all the editorial, advertising and traffic arguments for incorporating high-quality local bloggers into newspaper print and online products.

REASSURANCE FOR EDITORS NERVOUS ABOUT USING BLOGS IN THEIR PAPERS & WEBSITES

Editors are worried about publishing local bloggers in their web pages. I answer their concerns below. (Photo by Tom Carmony, on Flickr/CC)

I just returned from Vienna, Austria where I spoke to the International Newsmedia Marketing Association’s Europe Outlook 2009 Conference about using local bloggers to enhance their reach, relevance and revenue.

Olivier Bonsart, Director Délégué of Ouest-France leads a song at INMA 2008 Europe conference in Vienna.

Olivier Bonsart, Director Délégué of Ouest-France, leads a song at INMA 2008 Europe conference in Vienna. (Photo by Knallgrau; courtesy INMA)

(By the way: Those folks know how to drink! Unlike too many of my American editorial friends who drink to get morose — not a long trip — and stupid, these people drank to have fun. We started with a traditional “Heuriger Dinner” at 8 and were still going strong at 2, taking turns singing drinking songs from each country. With more than 20 countries in attendance, we provided quite a musical buffet at the restaurant, on the bus back to the hotel and in the hotel bar! I’m looking for good American, especially Boston, drinking songs if anyone has suggestions!)

The audience — publishers, editors and marketing directors from more than 20 countries — were very interested in adding local bloggers to their content mix. I have already heard from newspapers in Hungary, England, India, France, Sweden, Belgium, and Poland about how to go about integrating user-generated content in their publications’ websites and print products.

The questions and concerns were the same that I hear when I speak to American editors: What about our hard-earned credibility? How can I trust writers I don’t know? Isn’t there a difference between professional journalists and bloggers? Is there a limit to reader involvement? Couldn’t this just be a publisher trick to cut staff? And, how long will bloggers be willing to do this for free? Continue reading

ANSWERS TO EDITORS WORRIED ABOUT PUBLISHING LOCAL BLOGGERS, PART 2

Editors are not publishing reader blogs on their main website (if at all) and not at all in their print products because of concerns over credibility, professionalism, accuracy, etc. I answer those concerns below and in the previous post. (Photo by cayusa on flickr, CC)

In my last post (“Doubting Thomases“), I began answering the questions of editors who are nervous about publishing local bloggers in their websites and print products.

Prior to my speech Oct. 2 in Vienna, Austria at the International Newsmedia Marketing Association’s Europe 2008 conference, the organizers posed the questions they’d been getting from editors concerned about the use of user-generated content.

In my last post, I answered the first question, “Don’t third-party content providers threaten our hard-earned credibilty?”

Here are questions #2 and #3:

2. Editors are responsible for what they publish. How can they take responsibility for authors and content they know nothing about?
Continue reading

DOUBTING THOMASES: TOO MANY NEWSPAPER EDITORS STILL QUESTION THE VALUE OF BLOGS

Newspaper editors mimic these monkeys when it comes to incorporating local bloggers in their print and Web pages. (Photo by by Demi Sourire/CC)

Newspaper editors mimic these monkeys when it comes to incorporating local bloggers in their print and Web pages. (Photo by by Demi Sourire/CC)

Even as Technorati is releasing its 2008 State of the Blogosphere report documenting the fact that 346 million people world-wide read blogs, that 184 million people world-wide have started a blog, and that there are almost a million blog posts a day, there are still doubters.

If blogging weren’t such an information creation and disbursement tsunami, I could shrug off editors who shrug off bloggers.

But bloggers represent one very powerful solution to the circulation/readership problems faced by newspapers. And editors ignore them at their peril.
Continue reading

THE POWER OF LOCAL BLOGS IN A NEWSPAPER

The cover slide of the presentation about blogs and newspapers I gave to the national Brazilian newspaper association in August, 2008

The cover slide of the presentation about blogs and newspapers I gave to the national Brazilian newspaper association in August, 2008. Click on the picture to see the high-quality version. (Warning: It is a 21-minute presentation with six embedded video interviews.)

I’m back.

I spent most of August preparing for a big speech at the national Brazil newspaper association’s annual convention about how bloggers can build a newspaper’s circulation, web traffic, and revenue. It took a lot of time gathering data, doing video interviews, editing, creating, etc. (see show above).

My daughter and I at Newport, RI.

My daughter and I at Newport, RI.

Full disclosure: I also spent a wonderful ten days on a work-free vacation on Buzzard’s Bay with my wife and two daughters surfing real waves, not the Web (Melissa and I with our boards on the left)!

Speaking at the Brazil national newspaper conference.

I presented the slide show with six embedded videos in Sao Paulo in late August. You can view it here (medium quality, and it might not work on Firefox) and here (high-quality). More thoughts on the incredibly healthy Brazilian newspaper industry later…
If you don’t want to sit through all 21 minutes of the show, I am going to publish pieces of it here in my blog all week. Each interviewee, in particular, makes a compelling case for newspapers to include local bloggers in the print and online products in a significant way.
Continue reading